Video Search Engine Optimization
Video search engine optimization is a valuable and often untapped marketing tool for business. With the rise of video sharing sites such as YouTube, Google Video, Yahoo Video and MySpace, video on the Internet is rapidly becoming a major component of Internet usage. With Google and other major search engines implementing video search results into general result pages it is possible to see significant amounts of quality traffic from a well optimized video or presentation.
SEM Worldwide has been working on video SEO for as long as it has been a factor in search engine optimization and we can get you to the top of the video results in the major video sharing sites and search engines.
Major Video Sites
YouTube.com - YouTube is actually more of a video sharing site than a video search engine, but it does allow you to search videos hosted by YouTube. It is widely given credit for popularizing Internet video and has the largest share of the online video market. YouTube was purchased by Google in October of 2006.
Google Video - Google does not seem to be giving video search its full attention at this point in time. To specifically search video in Google, one must click on the “more” tab at the top of the page. However, often times if video results are available Google will add a video link to the results. Google often includes videos in the general results as well when they feel such results are appropriate. Google Video searches videos from across the web and is not merely limited to videos hosted on Google, although there is an option to search only Google hosted videos.
Yahoo Video - Yahoo Video is very similar to YouTube, with the exception that it has a fraction of the amount of video content that YouTube has. This can be advantageous if you are submitting in a competitive area. Your video will have less competition to get to the top in Yahoo Video than it would in Google or YouTube, but this is also a disadvantage to users who are looking for as much relevant content as possible and will be likely to go to other sources if they can not find what they want in Yahoo.
Other Video Sites – Other video sharing and video search sites include AOL, MSN, MySpace, Veoh, MetaCafe, Blinkx and many more. The majority of these are responsible for very little direct traffic. They do have the benefit however of showing up in search results for video search in Google. An example is shown below related to a search for ‘San Diego Search Engine Optimization Meetup’. In this case two of the top three results bring back our test video.
Ranking Factors and Tips
SEM Worldwide treats each and every client like our only client. We are always thinking about ways to increase targeted traffic to your site and improve your online business. We are more than a search engine optimization company. We will provide you with input on all aspects of your web site and your online marketing. The online success of your business is our number one goal.
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